Chelsea Totah
Holistic Health
Logo design
Brand guide
Website design
About Chelsea Totah Holistic Health
Chelsea Totah empowers clients to fully understand their health symptoms and integrate Ayurvedic practices to create a balanced lifestyle that fosters longevity and lasting joyfulness. She puts a modern spin on an ancient approach.
Brand Development
Chelsea completed a brand questionnaire to give me an idea of her goals, target audience, and vision for her company. She also provided examples of logos she liked.
From there, I went to work with initial sketches for her logo and then developed four unique concepts for her to choose from.
After initial concepting, we chose a direction, refined Chelsea’s brand through several iterations and finalized her logo, color palette and brand fonts.
With Chelsea’s brand elements ready to go, I designed her home page, obtained feedback, and developed her remaining web pages based on her business goals. I designed inviting graphics for the Shop page to increase sales as I knew that was an important part of the site.
Last, I tested all website functions (forms, shop, scheduling, email) and connected relevant accounts. I trained Chelsea on how to use her website, and we were ready to launch.
